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"Country wine" name is too big, experts consider

    Mao-recently troubled many. The application of "national liquor maotai" recently by the State administration for industry and Commerce trademark preliminary review after the news, immediately draws competitors shelled with protests and the industry. The morning of August 6, Shanxi xinghuacun fen group, LLC was officially submitted to the State administration for industry and Commerce Trademark Office trademark opposition application to make waves for this storm.

    from spring to now, maotai liquor prices continue to decline, only rose in the economy of the myths shattered. Personally, this is the future of the global economy is uncertain and Government restrictions on three consumption affects, maotai rigid demand shrinking.

    analysis of maotai's market, the Mao-to apply for "wine" motivation is--to enhance brand value consolidating and expanding consumer market. In my opinion, "national liquor moutai" brand through trial in, reasonable, none in law, this move will hurt industry interests. Is not in favour of giving Mao-exclusive "wine" logo treatment.

    first, in 1952, Shaanxi, and Shanxi fenjiu, Xifeng liquor maotai liquor, Luzhou in Sichuan province was selected as the first of China's four famous together. 1500 years ago, Northern and Southern dynasties, fen bei qiwuchengdi as a Royal wine was promoted, is contained in ershisishi. Meanwhile, a large number of historical materials also proved far outlast the Xifeng liquor maotai. If the "country wine" grant of maotai, which has a long history of maotai fenjiu and Xifeng liquor ennui?

    Secondly, judging from the classification of wines, liquors, wines, fruit wines, liquor flavor types there are fragrance, flavor, such as incense, chicken with soy sauce. From the current type of production and sales, all the flavor of Luzhou-flavor liquor accounted for first. If the "country wine" trademark status that is equivalent to the Chinese Chess Championship, chess champion, checkers champion all grant, war Chess Champion Chess Champion as ridiculous.

    again, according to the first paragraph of article tenth of the trademark law (h) provides that "there are other adverse effects" signs shall not be used as trademarks, but should not be approved for registration. "Country wine" with the term "representative or symbol of national liquor" or "best wine" evaluative meaning, if you allow the opposed trademark registered, were called by the opposition to be permanently used exclusively, will have a negative impact on fair competition in the market.

    Finally, if allowed to be objection to trademark registration, mislead and other businesses in the same industry when applying for a trademark to follow, you may receive the "tea", "smoke" prefix, such as numerous trademark registrations, leading to severe disruption of the trademark management, ultimately damaging the interests of consumers.

    from spring to now, maotai liquor prices continue to decline, only rose in the economy of the myths shattered. Personally, this is the future of the global economy is uncertain and Government restrictions on three consumption affects, maotai rigid demand shrinking.

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